Saturday, March 21, 2009

The Foodie 2

My Second attempt after the first try :) Going by the looks of it, not bad i say! I still havn't tasted it though.
Being rather bored as I was in the morning, i decided to find out how to get to Perambur station (which apparently is some 4 km away from my house). One discovery led to another and well, i just didn't feel like getting off the bike.... So what was the end result? 62kms, 2 hours! A mini Chennai roadtrip at 7.30AM on a lazy Saturdy morning!

Sunday, March 15, 2009

The foodie

I definitely should remember this day. The day i embarked into cooking beyond making omlets, rice and tea!

Made 2 things: - Evening snacks: Stuffed Potato & Dinner side dish: Kadai Paneer!
The Stuffed potato was awesome. And I guess considering the initial success, the 2nd dish was slightly off track.

Stuffed Potato ingredients: Potato, Tomato, Onion, Green Chilli, Ginger, Butter, Pepper, Salt, Cheese
Kadai Paneer ingredients: Paneer, Cream, Tomato puree, Onion, Ginger, Garlic, Capsicum, Turmeric Powder, Chilli Powder, Garam Masala, Corriander powder, Dhaniya Powder, Fenugreek Powder, Salt, Sugar, Oil, Water. (Considering the number of ingredients involved, it sure was a recipie for disaster, thankfully i was only slightly off track ;)

Status: Exhausted. & Mommy comes to the rescue to take over.

Thursday, March 05, 2009

That 'Feel good' factor

I guess this year's been bringing me across a lot of 'feel good' stuff... starting with the 'feel good' factor in Slumdog Millionaire. 

More recently, the branding/advertising strategy of Coca Cola & Pepsi Co India! After the stupid and senseless advertising of Coke thought the Mowgli type ad durig diwali, the ads in this season have come as a welcome change. Look more closely and a  bit deeper into the current ads, especially that of Coke's and Limca's. They aren't appealing to any functional trait like lime or fizz, or personality trait like machoism or loverboy effects. It directly aimed at targetting the emotional aspect. The Limca ad in particular, keep watching it and you don't feel like changing the channel (inspite of how long it is 2.00 mins!!!). It subtly adds in some functional aspects, through the water splashes and the fresh looks. The Coke ad on the other hand strikes a note on 'happiness' through friendship. On comparing both the ads, i guess my brand recall of the Limca ad is bound to stay longer than the Coke one simply because somewhere in the ad, i guess the makers missed putting more focus on the Coke brand. In the case of Limca, theres just the optimum amount of portrayal of Limca in the song as well as on scree, to keep help in brand recall. I hope more ads are created on these lines rather than ads based on cricket and filmstars. But i think there is a long way to go given the not yet fully developed 'grasp' of the Indian audience. Emotional & Intellectual advertising is a gamble to play with in developing/under developed market.



A proper analysis of the Branding can me found here. I agree with AsMi's statement that the target audience from the portrayal seems to be the urban lot!

Sunday, March 01, 2009

Base number problem

Its been slightly over 3 years since i'v come across really challenging aptitude problems. When one of my colleagues gave me this problem, my initial thought was... well its been over 3 yrs and i'm slightly rusty... especially given that this one deals with base number theory... well any way lets give it a try!'

Qn: In the planetary system, given that the base of the number equals the total number of finger's in the being's hand, if 5x^2 - 50x +125 = 0 is an equation that has only one unique solution on Earth, what is the total number of finger's on the Martian's hand if on Mars the number of solutions for the same equation is 2?

My approach & solution in the comments section. Any shorter method/reasoning is welcome.